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Account Executive

Company: Tipping Point Communications
Location: Buffalo
Posted on: August 24, 2019

Job Description:

Tipping Point Communications is searching for a highly motivated, skilled, Account Executive who can recognize opportunities through conversations and networking events and build project work into long-lasting client partnerships. This mid-level position has 4-8 years of relevant work experience, including direct client support experience.
A successful Account Executive will be a skilled communicator who works closely with senior team members on strategy, crisis, and on larger client teams, be able to implement a wide range of tactics independently. The ideal candidate will be a problem solver, have strong organization skills, and passionate about client relations.

Duties encompass but are not limited to:

Develop and Implement Client Strategic Plans


  • Works with senior team in the development and creation of strategic marketing plans
  • Personally, implement and manage activities for small clients; and partner with team members to implement activities for larger clients
  • Creates and presents reporting for clients


    Client Engagement

    • 50% of efforts will be focused on conducting billable work for Tipping Point clients
    • Builds and supports client relationships with direction from management, perform needs assessments, brainstorming, work with senior leadership to develop strategies for growth and ROI
    • Be the day-to-day client contact and assure smooth flow of communication
    • Participates and facilitates client presentations


      Media Planning:

      • Conducts research that in turn supports planning and creation of media POVs
      • Works with media buyers to develop campaign media strategy
      • Provides formal recommendations that are research based with clear concise objectives, strategies and goals
      • Develop media plan documentation and provide plan maintenance
      • Prepare and manages flowcharts ensuring they are currently up to date
      • Maintain stewardship of reports and client budget
      • Understand role of all media vehicles and stays current on trends


        Support Marketing Efforts for the agency

        • Actively participates in agency marketing and networking activities, particularly to support visibility of Tipping Point in Western New York
        • Participates in all Western New York events at which Tipping Point has a presence


          Requirements:

          • 4-year degree from an accredited university in public relations, communications, business administration, marketing, or related major
          • 4-8 years of relevant professional experience in advertising, marketing, communications, or related function, demonstrating progressive career growth and pattern of exceptional performance
          • Direct client experience
          • Demonstrated in-depth knowledge of consumer media, established network of media contacts
          • Proficient in social media
          • Previous agency experience is preferred
          • Proven customer service/relationship experience is mandatory


            Tipping Point Communications is an equal opportunity employer. All applicants and employees will be considered for employment or promotion without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran status, disability status or any other category protected by law.

Keywords: Tipping Point Communications, Irondequoit , Account Executive, Other , Buffalo, New York

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